Beer Adjacent Beverages

In recent years, the beverage industry has seen a surge in popularity for beer adjacent beverages. These are non-alcoholic or low-alcohol drinks that are often marketed as alternatives to beer. They offer a refreshing and flavorful option for those who want to enjoy a beverage without the effects of alcohol. In this article, we will explore some of the top beer adjacent beverage brands and the unique products they offer.

Growing Popularity of Beer Adjacent Brands

In the past few years, there has been a significant surge in the popularity of beer adjacent beverage brands. This trend can be attributed to the increasing number of individuals who are seeking alternatives to traditional beer. These drinks have gained traction among consumers who are looking for healthier and more refreshing options that do not contain alcohol.

One of the key selling points of beer adjacent beverages is their positioning as a healthier alternative to regular beer. Many of these drinks are marketed as containing fewer calories and having lower sugar content compared to traditional alcoholic beverages. This health-conscious approach has resonated with consumers who are conscious of their dietary choices and are seeking options that align with their wellness goals.

Additionally, beer adjacent beverages have also gained popularity due to their wide range of flavors. These drinks come in a variety of exciting and unique flavors, ranging from classic fruit flavors like citrus and berry to more adventurous ones like ginger or cucumber. This extensive flavor selection provides consumers with a diverse range of options to suit their preferences and taste preferences.

Another interesting aspect of beer adjacent beverages is that some are even marketed as energy drinks. This unique combination of flavors and added energy-boosting properties has attracted a segment of consumers who are looking for an extra pick-me-up during their day. By capitalizing on the growing energy drink market, beer adjacent beverage brands have managed to tap into a niche market and expand their consumer base.

Furthermore, the accessibility and convenience of beer adjacent beverages have contributed to their growing popularity. These drinks are readily available in almost any store, from supermarkets to convenience stores, making them easily accessible to consumers. This widespread availability ensures that individuals can easily find and purchase their preferred beer adjacent beverage without having to go out of their way or visit specialty stores.

The increasing demand for beer adjacent beverages has led to a rise in the number of companies entering the market to offer these unique products. As more consumers embrace these alternatives, businesses recognize the potential for growth and profitability in this market segment. Consequently, more companies are investing in developing and introducing their own beer adjacent beverage brands, further diversifying the options available to consumers.

The popularity of beer adjacent beverage brands has witnessed rapid growth in recent years. This can be attributed to the increasing demand for alternatives to traditional beer, the perception of these drinks as healthier and more refreshing options, the wide range of flavors available, and their accessibility in various stores. As the market continues to expand, more companies are venturing into this space to cater to the growing consumer demand for these unique and enticing beverages.


Beer Adjacent Brands in Brewpubs & Restaurants

Beer adjacent brands have become increasingly popular in brewpubs and restaurants. These drinks are often served alongside traditional beers and provide a refreshing alternative for those looking for something different. Brewpubs and restaurants often offer a range of beer adjacent beverages, from light and fruity hard seltzers to robust and full-flavored non-alcoholic beers. Many of these beverages are crafted using premium ingredients, giving them a unique flavor that is sure to please. With their growing popularity, beer adjacent beverages are becoming an integral part of the modern dining experience.

Taprooms and brewpubs have had to innovate and diversify their offerings to remain competitive in the market. By offering a range of beer adjacent beverages, they can attract a larger, more diverse audience. This helps to drive foot traffic and to create a “destination” for the whole family. Beer adjacent beverages can also help to boost sales of the brewery’s flagship beer brands, as they offer customers a wider variety of options. By incorporating beer adjacent beverages into their lineup, brewpubs and restaurants can provide customers with an enjoyable and unique experience.

Examples of Beer Adjacent Brands

Athletic Brewing Company

Athletic Brewing Company is one of the leading beer-adjacent beverage brands, offering a range of non-alcoholic beers and hard seltzers. Their products are crafted with premium ingredients and have a clean, crisp taste. Athletic Brewing Company's beers are full-bodied and flavorful, with a subtle hint of hops. Their hard seltzers come in a variety of delicious flavors, including grapefruit, mango, and raspberry. These drinks are an excellent choice for those who want to enjoy the flavor of beer without the alcohol.

Hoplark HopTea

Hoplark HopTea from Hoplark Beverage Co. is another beer-adjacent beverage that offers a refreshing and unique taste. HopTea is made with a combination of hops, malt and tea leaves, and is free from alcohol. It has a bold and hoppy flavor, with a hint of citrus.

HopTea is a versatile beverage that can be enjoyed as a refreshing alternative to beer, or as a flavorful addition to cocktails. It can also be used as a base for beer-inspired dishes, such as beer-battered fish. HopTea is a great choice for those who want to enjoy a beer-like beverage without sacrificing the flavor of a traditional beer.


Graasi is a unique barley water beverage that provides a refreshing and tasty alternative to beer. It is made with barley grass juice powder for a flavorful, no-alcohol beverage. It is lightly sweetened with cane sugar and monk fruit and is certified organic. With its bright, light flavor, Graasi is a great option for those looking for a beer-adjacent beverage without the alcohol. It is a great way to enjoy a refreshing beverage without the effects of alcohol.


Beer adjacent beverage brands have successfully tapped into the growing demand for non-alcoholic or low-alcohol options. With their unique and flavorful products, they provide a refreshing alternative to traditional beer. Whether you're looking for a hoppy tea or a craft brew without the alcohol, these brands offer a wide range of options to suit every taste preference.