The Rise of Beer Adjacent Beverages
The craft beverage industry has seen a significant shift in recent years. While craft beer continues to be a popular choice, there has been a noticeable rise in the popularity of beer adjacent beverages. These are drinks that share some characteristics with beer but offer a unique twist, often appealing to those who are looking for something different. This article will explore the rise of these beverages and how they are changing the landscape of craft beverages.
What are Beer Adjacent Beverages?
Beer adjacent beverages are drinks that are similar to beer in some ways but distinct in others. They often use similar ingredients and brewing processes but diverge in terms of flavor, alcohol content, or other characteristics. Some examples of beer adjacent beverages include hard seltzers, kombucha, and tapped coffee & craft beverages.
The Popularity of Beer Adjacent Beverages
The rise in popularity of beer adjacent beverages can be attributed to a variety of factors. One of the main reasons is the increasing demand for variety and innovation in the craft beverage industry. Consumers are always on the lookout for new and exciting flavors, and beer adjacent beverages offer a unique alternative to traditional beers.
Another factor contributing to their popularity is the health-conscious trend among consumers. Many beer adjacent beverages, such as hard seltzers and kombucha, are marketed as healthier alternatives to traditional beers. They often contain fewer calories and less alcohol, making them a popular choice among health-conscious consumers.
Tapped Coffee & Craft Beverages
One of the most interesting developments in the beer adjacent beverage market is the rise of tapped coffee & craft beverages. These are drinks that combine the flavors and techniques of craft beer brewing with coffee. The result is a beverage that offers the best of both worlds - the rich, complex flavors of craft beer and the invigorating kick of coffee.
Tapped coffee & craft beverages are becoming increasingly popular, particularly among younger consumers who are looking for innovative and exciting new drinks. They offer a unique twist on traditional coffee and beer, making them a standout choice in the crowded craft beverage market.
Pure Craft Beverages
Another trend in the beer adjacent beverage market is the rise of pure craft beverages. These are drinks that are made using traditional brewing methods and high-quality ingredients, but without the addition of any artificial flavors or additives.
Pure craft beverages are appealing to consumers who value authenticity and quality in their drinks. They offer a unique, unadulterated taste experience that sets them apart from other beverages on the market.
Non-Alcoholic Beer Alternatives
In recent years, there has been a rise in the popularity of non-alcoholic beer alternatives, such as Graasi, hop water, and other beer adjacent beverages. These beverages offer consumers a unique and exciting alternative to traditional beers. These beverages often feature flavors and ingredients that are not found in traditional beers, such as coffee and fruit, and offer a variety of different taste experiences. In addition to providing a unique flavor experience, these non-alcoholic beers are typically low in sugar and calories, making them a healthier and more enjoyable alternative to traditional beers.
The rise of beer adjacent beverages is a testament to the innovation and creativity in the craft beverage industry. Whether it's tapped coffee & craft beverages, pure craft beverages, or other beer adjacent drinks, these beverages offer a unique and exciting alternative to traditional beers. As consumer demand for variety and quality continues to grow, we can expect to see even more innovation in this area in the future.